Sales Director, The VoIP Shop · In UK telecoms since 2011
Kully Hothi is Sales Director at The VoIP Shop and one of the company’s lead authors. He has worked in UK telecoms since 2011, helping businesses get off ageing phone lines and onto communication systems that suit how they actually work. He also writes the guides, reports and explainers that help business owners make sense of VoIP, cloud telephony, connectivity and the PSTN switch-off.
Across his career he has worked with over 5,000 businesses and migrated more than 30,000 users onto modern phone systems, from two-person startups to multi-site organisations with hundreds of extensions. Two things he insists on every time: the migration happens without downtime, and the business is not left paying more than it needs to.
“Nobody should need a technical background to buy a phone system. You know your business. I’ll handle the technical bit.”
Quick facts
Background
Kully started in telecoms at Vodafone in 2011 as a sales specialist, learning the industry from the inside at one of the UK’s largest networks. He then moved into the managed service world as a Sales Manager and Business Development Manager for an MSP, selling the full stack: VoIP, IT, mobile SIMs, and residential telecoms and broadband, across a wide range of platforms and infrastructure.
That mix matters. It means he is not tied to one vendor’s way of doing things. He has sold, deployed and supported enough different systems to know which one actually fits a given business, and which ones only look good on a brochure.
He joined The VoIP Shop as Sales Director and has led the sales team since 2024.
Qualifications and certifications
Kully is sales certified across all four major UK mobile networks as well as Openreach, which is why he can look at a business’s phones, mobiles and connectivity together rather than treating them as three separate problems.
Education
Phone system vendors
Networks and infrastructure
What Kully helps with
Openreach is retiring the old copper network on 31 January 2027, and every UK business still on analogue or ISDN lines has to move. Kully has taken thousands of businesses through that migration, porting numbers, replacing handsets and cutting over without downtime.
Whether it is a 2 to 10 user setup, a 20 or 50 user office, or a 100 to 200+ user multi-site operation, the right answer changes completely. Kully’s job is to work out which VoIP phone system fits, then price it honestly.
A phone system is only as good as the line behind it, so Kully looks at the whole picture: FTTP, leased lines, 5G connectivity and IoT SIMs across Openreach and every major alternative network.
He works increasingly with AI-powered phone systems, AI receptionists and CRM integrations, always deployed to solve a real problem such as unanswered calls or admin overload, rather than for the sake of it.
Straight answers over sales pressure. Kully is also vocal about the sharp practice in this industry, including the long-term telecom lease agreements that quietly lock small businesses into paying many times over the odds for their handsets.
Sectors and platforms
GP practices, pharmacies, dental groups and clinics, where call answering is a patient access issue, not just an admin one.
Schools, academies and trusts, including absence lines, safeguarding and multi-site trust rollouts.
Where call recording, compliance and reliability are non-negotiable.
Single-site and multi-site, from two people to a few hundred extensions. See phone systems for small business.
Phone systems
AI and integrations
Connectivity
The most common mistake I see is a business buying a phone system based on the monthly price and nothing else.
The telecoms industry also has a reputation problem, and it’s earned. Too many businesses have been talked into five to seven year leases for handsets worth a fraction of what they end up paying. I’d rather lose a sale than put someone in that position. You only get recommended once.
The switch-off isn’t something to be scared of, but it is something to plan. Nobody should need a technical background to buy a phone system. You know your business. I’ll handle the technical bit.”
Recent work
Education · Hampshire
A 1,458-pupil secondary school with 170 staff moved to a Yeastar cloud phone system with a 1Gbps leased line, FTTP failover, content filtering and an AI absence line integrated with the school MIS.
Dental technology · 5 sites
Four clinics and a laboratory in Ireland unified on one fully managed Yeastar system with multi-site routing, call recording and live wallboards.
Hospitality · Paddington
41 wireless IP handsets deployed across a boutique hotel over WiFi, replacing an analogue system with no rewiring of guest rooms.
Speaking and industry events
Kully regularly speaks and exhibits at UK trade events, talking to practice managers, school business managers and business owners about what the switch-off actually means for them.
Pharmacy
Community pharmacy owners and managers
Education
School business managers and trust leaders
Dental
Practice managers and dental groups
Articles by Kully
Kully has helped thousands of UK businesses find the right system. No pressure, no jargon, just straight answers.
Looking for a phone system?
Written and reviewed by Kully Hothi, Sales Director at The VoIP Shop. NHS framework supplier, 5-star rated, 24/7 UK-based support. Meet the rest of the team
Published 24 Aug 2026 · Last reviewed 24 Aug 2026
